Great book about Google Analytics to achieve your business goals.Google Analytics is a free online tool used by millions of Web site owners across all over the world to get information how visitors come in Web sites and which visitors drive the most revenue and sales leads. Performance Marketing with Google Analytics informative book that offers clear explanations of practical applications drawn from the real world. If you like this book then buy and support the author.
Author: Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
Competing for Customers on the Web:
In the first chapter, you can understand the effect the Web is having on marketing and business and master basic strategies for effective online marketing.
Google Analytics Essentials:
In the second chapter, you can see how Google Analytics collects data and how to configure and validate your Google Analytics installation,add additional capabilities to Google Analytics to allow you to track e-commerce transactions and complex visitor actions.
Increasing ROI on Online Advertising:
In the third chapter you can get a 360-degree view of your Web site’s performance and learn to put your insights into practice with Web site testing and conversion optimization.