Fighting False Medical Advice with Good SEO

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As more and more people turn to the internet for medical advice and research, it becomes even more important to ensure only legitimate information is accessible to the public.

The internet allows us to enjoy a wide range of information at our fingertips. In a span of a few seconds (and sometimes even milliseconds), one can use an online search engine to search for anything they want and we really mean anything. From general information on people, places, dates, and events, to more specific things like SEO and dog training courses.

One field or topic that is proving to be incredibly popular in online search engines especially among Americans is the health and medical field. According to a study done by the Pew Internet & American Life Project, 80% of internet users or around 93 million Americans have turned to the internet to search for health-related subjects.

Consequently, more and more companies are releasing medical information on the internet. This would be a good thing if it wasn’t for the risk of spreading wrong information to millions of people around the world.

Dangers of the Oversaturated Medical Information System on the Internet

When needing information regarding a particular health issue, one would traditionally go seek a trusted doctor to get advice. With the dawn of the internet, searching has never been easier but the trustworthiness or the legitimacy of the information found can be questionable.

Practically anyone can put up articles online and claim that they’re credible resources that people can use. Although this can be forgiven in a small situation like treating a mild headache with essential oils, it can prove fatal for people seeking alternative medicine when dealing with more serious illnesses like cancer.

Americans and Alternative Medicine

In the study done by Pew, 28 percent of the participants were found to have searched for alternative treatments to modern medicine.

Alternative medicine isn’t necessarily bad. People have the right to take a more natural route when it comes to their health if they don’t trust or don’t want to spend on modern medicine. What makes alternative medicine information on the internet dangerous is that it’s relatively easier to make up alternative medicine advice articles than modern medicine ones.

Thankfully, companies and medical practitioners are already taking necessary steps to fight the spread of medical misinformation. They do this by ensuring that only credible sources like medical specialists or books written by them are cited.

Another less-used method is to take a more modern approach to the problem by using medical SEO.

SEO & Its Benefits to the Medical Field

SEO is short for search engine optimization. From looking at its name alone, one can assume that SEO has something to do with optimizing search engine results and it does! It’s basically the process of tweaking one’s website and content to land it a better spot on search results.

According to, good SEO can work wonders for one’s digital marketing strategy. A good ranking on a search results page can increase one’s visibility and organic website traffic. Think about it: everyone sees the first result on the first page of a list of Google search results no matter what it is. This is the best possible rank SEO can give a page because it has the potential to expose it to millions of people in no time.

Of course, this is all good for one’s health and medical business. But looking at the bigger picture, it’s even better for the health and medical field in general.

Optimizing legitimate and credible medical sources with good SEO can make them even more visible and accessible to the public than shady articles and website that promote health solutions with no credible sources to back them up.

This way, the public allowed access to only the most credible medical information out there. This can help lessen any casualties caused by relying on questionable medical sources, too.[adsense]

SEO Strategies for Medical Practitioners

SEO won’t work as a one-size-fits-all solution. SEO strategies will differ from one medical practitioner to another so it’s important to tailor fit each strategy to one’s specialty. For instance, a pediatrician’s SEO strategy will be vastly different from the SEO strategy of a cardiologist.

For this reason, SEO companies and specialists offer consultation services to craft specific SEO strategies that would best cater to each medical practitioner’s specialization and business.

When crafting an SEO strategy, SEO companies and specialists can provide a number of strategies that could maximize the results medical practitioners can achieve with SEO:

Technical SEO

  • This involves optimizing technical aspects of a website that online search engines consider when they do their rankings. These aspects include a website’s URL structure and its mobile-friendliness.

On-Page and Off-Page SEO

  • On-page SEO involves optimizing a website’s visual content, improving its aesthetic thus improving its organic search ranking.
  • Off-page SEO takes into consideration a website’s social media rankings and advertising and its link building.

Content Marketing

  • Content SEO is one of the most common services offered. This involves ensuring that a website’s content is consistently high-quality content with keywords and key phrases that increase its chances to gain a high rank on search pages.

Web Development

  • This service involves optimizing the entire website so that it can be easily and efficiently scanned by search engines to determine its relevance to a user’s search thus allowing it to be more easily ranked.

In this day and age where information can be made available at a snap of a finger, it is crucial that the public has access to only the best medical advice and information out there. This means that it should be one of a medical practitioner’s top priorities to ensure people are not fooled with false information.

In the fight against misinformation in the health and medical field, optimizing legitimate information to get top rankings in every search engine using search engine optimization is truly one of a medical practitioner’s best bets.