In 2023, when you need to boost your business or sales, then you have to turn your attention to marketing.
In the old-fashioned sense, this would mean plastering your local neighborhood with flyers about your business. However, this is costly and often bad for the planet.
So, you need to turn your attention to the online world, in which you will have access to options such as digital marketing, websites, SEO, and, of course, email marketing.
All of these are great for business expansion and sales; however, in this article, the key ways you can use email marketing to get the sales that you want will be explored. Enjoy!
Personalization
The customer experience is crucial when it comes to getting sales, and this is no different in the digital world.
Even if you are using an email list that has been drawn up by an email finder like Theemailfinder.co, you can still use other tools, such as AI software, to make sure that the emails are personalized based on previous searches that have been done by this customer, as well as what they were looking at on your website. Personalizing the customer experience will help potential customers to feel like they are being catered to and will thus increase your sales and will also increase click-through rates.
Interesting Subject Lines
OK, so most people have received spam mail that has a subject line stating something along the lines of ‘you are our one millionth website visitor,’ which is not going to prompt a positive reaction.
However, writing interesting and engaging subject lines will ensure that your emails get opened, as well as increase click-through rates. Again, imagine a customer has been on your company’s website looking for garden furniture for summer, and your company then follows up with an email that says, ‘5 garden furniture sets that can brighten up your garden.’ That is more likely to be opened than an email that has a subject line like ‘How to improve the appearance of your garden this summer.’
Call-To-Action
Most websites and sales-based emails will have a call-to-action, usually at the end of the email or in each section that the email is divided into. This is to help guide your website recipients to take a desired action, such as making a purchase or checking out sales on your page’s website.
A clear call-to-action is often something as simple as ‘click here to find out more’ or ‘click here to see more of our garden tools.’
Responsive Design
In 2023, most people will be clicking on emails and reading them on mobile devices, so you will need to ensure that the emails you send are responsive and can adapt to different screen sizes. This will reduce bounce rates and will ensure that more people get to see your website via their mobile devices. So, all you need to do is make sure that the web page itself is visually appealing and user-friendly!
Testing
Finally, you need to test the different elements of your email campaigns to optimize the success that they bring. A/B testing will involve creating two different versions of an email design that have slight variations and then sending them to different segments of the audience you are trying to attract to your business. Then, you can assess which one performs better, and these insights will help you to refine the marketing strategy and therefore maximize sales.
