Octobank’s advertising has been displayed on the celebrated screens of Times Square in New York, placing it among the first banks from Uzbekistan to be featured at one of the most iconic advertising venues in the world. In the center of Manhattan, the bank’s brand appeared side by side with major international companies, reaching a broad global audience.
Times Square is one of the most famous advertising spaces in the world, where global technology, financial, consumer and media brands launch campaigns every day. The bank describes appearing there as a symbolic continuation of its path toward international recognition and a more active presentation of modern Uzbekistan abroad.
The campaign also completed the Octobank team’s international trip to the US. Shortly before, the bank’s representatives took part in SIBOS 2026 in Miami, one of the main global conferences of the financial industry, gathering banks, payment companies, technology corporations, fintech businesses and representatives of international financial infrastructure. For Octobank, SIBOS was a chance to present the bank to the international professional community, hold direct meetings with current and potential partners, and discuss the development of correspondent relationships, payment infrastructure, technology solutions and new ways of working together. In the bank’s view, the conference is valuable above all for enabling direct professional dialogue with global financial market participants and for helping turn new contacts into concrete joint projects.
With the conference over, Octobank’s international communication continued outside the professional setting, in New York’s public space.
“The appearance of our brand on Times Square is not a separate image-building effort, but part of a wider strategy of international presence. Initiatives like this help foreign partners, investors and the professional community discover companies from Uzbekistan, form new points of contact and create additional opportunities for future cooperation,” the Octobank press service said.
Today, Octobank brings 25 years of experience in Uzbekistan’s financial market. The bank develops solutions for retail and corporate clients, international partners and financial organizations, focusing especially on technology infrastructure, international operations, payment services and modern risk management standards.
The bank points to openness toward foreign partners as a key part of its international positioning. Octobank says it consistently explains its corporate infrastructure, its approaches to AML and sanctions compliance, transaction monitoring, cybersecurity, risk management and its work with international financial institutions.
Octobank sees value not only in describing its own capabilities, but also in showing international audiences how Uzbekistan’s banking sector is changing and becoming more technologically advanced, more open and better integrated into the international financial system. The bank intends to continue broadening its brand’s international presence, developing relationships with foreign financial institutions and presenting the potential of Uzbekistan’s banking sector at the largest global venues.
Octobank is a commercial bank in Uzbekistan with 25 years of history in the financial market. It develops modern financial and technology solutions for retail and corporate clients and works alongside international partners and financial institutions.
The priorities of Octobank include developing international operations, payment infrastructure, correspondent relationships, digital services, cybersecurity, AML and sanctions compliance, transaction monitoring and the risk management system.
The bank keeps expanding its international presence and presenting the capabilities of Uzbekistan’s modern banking sector at global professional venues such as SIBOS.
