How to Turn YouTube Viewers into Subscribers and Leads
YouTube’s reach has exponentially increased in the past decade, making it one of the largest video-sharing and streaming platforms. With the plethora of video content available on YouTube, gaining subscribers and leads to your channel may pose like a challenge. YouTube is heavily driven by its viewers, which means that the success of any video or channel is gauged on the basis of YouTube views and likes. That’s just not it, even if you do manage to gain a considerable amount of YouTube views, you will still have to figure out a way to turn these viewers into your channel’s subscribers. Subscribers for any channel are a guaranteed audience, without them, you will end up marketing your video from scratch.
What can you do to turn your YouTube viewers into subscribers and leads? Let’s find out here.
Make worthwhile content
The very first thing to do to make your channel lift off the ground is making content that viewers would want to come back for. Some may advise you to post videos consistently, which is true to an extent, however, you ought to stop and check if your content is worthwhile. You need to weigh the quality of your content over quantity, otherwise, viewers will be quick to take a different route from your channel. From a quality logo at the beginning to the very end, your video needs to keep the audience’s attention. Learn how to make a professional logo animation here. You need not make videos that may not add any value to your channel’s goals just for the sake of posting something, rather you need to think and serve your viewers the kind of content they want to see more of.
Optimize your videos for your channel
In the world of search engines, it is kind of the key to optimizing your content as per the ongoing trend. Apt and appropriate usage of keywords for your videos will help you land on the top ten searches, be it on YouTube itself, or on any other search engine. Use the right set of keywords in your video’s title and description to increase its visibility across YouTube and other engines. You may want to look at the autosuggestions YouTube provides when you type out your keyword to optimize and tailor your final set of keywords.
Give your viewers a CTA
A call to action to your videos is where actually all the action begins, that is where the viewers decide whether or not they want to subscribe to your channels. You can start with adding a verbal CTA at the end of your videos asking your viewers to like, share and subscribe to your channel. You can also add clickable links on the video description to give a clickable CTA.
Use annotations to the fullest
Text overlays on the end of the video are also a great way to provide your viewers with a call to action. However, too many annotations may come out unpleasant to the viewers, hence, using them judiciously can help you provide subscription or video details. Do not add too many annotations to your videos, otherwise, it will end up curbing your way of gaining YouTube views.
Bring out the big gun: Lead Magnet
For any channel, there is one highest-grossing video, you can leverage that video on your other videos to attract viewers to your channel. You can add a video link element in your video’s endscreen that will take your viewers to the lead magnet. You could also add a link to the lead magnet on the landing page in the video’s description for the viewers who might miss it on the endscreen.
With the increasing number of channels on the platform, the competitive environment may slow down the growth of your channel. If you are looking to fast-track your channel’s journey of gaining subscribers, you could make a pit stop at some of the credible vendors who let you buy YouTube subscribers. Before youbuy YouTube subscribers, do run a quality check on the YouTube subscribers, otherwise, it may hinder the growth of your channel.[adsense]
Interact, engage, and network with your viewers
Just like other social media platforms, YouTube itself also offers networking capabilities. Interacting and engaging with your viewers will add a personal touch to your channel, making your viewers a bit more interested in you and your channel which again in return will help you in gaining more YouTube views. Responding to the comments you receive on your videos is the easiest way to do so, apart from this, you can all also do direct messaging with your viewers. Even if it is a simple thank you, or an emoji, your response to the comments will take you a long way. Brands and businesses have started leveraging YouTube as a marketing tool, leaving it to become more of an influencer marketing platform than a social networking website. Having a big subscriber base will always help your channel pop up in the top few searches whenever a keyword related to your videos is searched for. Ensuring these tips and tricks are done from time to time, you will be able to grow your visibility and gain ample YouTube views to your channel.