Factors to Consider When Planning a Video Production Process


More than photos, videos are taking over in terms of popularity with viewers. Videos offer an aesthetic and engaging touch that elevates all kinds of content.

As a business, you must keep up with the trends and get on the video-making bandwagon if you want your brand to stand out and succeed. Videos are being used to help with business growth, and marketing video services are in high demand to aid businesses. 

Making a video doesn’t just mean you point and shoot. There are a lot of smaller elements required to get a whole video produced and ready for publishing. If you have a video project coming up, here’s a small guide to planning a video production

You must have three phases of production: pre-production, production, and post-production for your video to be done well.

This phase is all about the planning and strategy in terms of what you want the video to be. Get a team together which will make decisions on the purpose and goals of your video; these will provide the framework for the work ahead.

Next, you’ll need to come up with the project timeline so that you can plan shooting and editing accordingly. Make sure you create a realistic timeline. Otherwise, the project will end up getting delayed.

Video projects can get pricey, so budgeting is crucial and can make or break the project. If you do not have a budget, the whole project can go bust. Ensure you and your team are on board with the budgets set for each aspect of the video.

If you have decided to use a professional Video production company NYC, or a video company in your area, you will of course need to budget for this too. Professional videos can help you to build your brand and deliver sales.

Scripting is a must. After you know the theme and purpose of the video, write out the core message and incorporate them into a script. Like you might be scripting for a kickstarter campaign or any new company new product launch.

Following the script, you must scout for the appropriate location. If you already have a space to shoot the video, it will be better for your timeline. If not, you and your team will need to scout for locations based on your script. This can take some time but stick to it and find the perfect place for your shoot.

After all of these elements are in place, you can go ahead and look for the talent who will be in the video. Here you can use your employees or friends and family, whoever feels right for the part.

Make sure you also rent out all the equipment needed as per your shoot requirements.


You’ll need to slot in lots of time for the actual shooting of the video. This is because you might not get the perfect shot at the first shot. Setting up the sound, lights, and scenery will take a large portion of your time, after which you will start shooting.

Make sure you get lots of A-roll and B-roll footage so that editing is a breeze. Otherwise, you’ll end up with lesser shots and an unfinished outcome.

Lastly, after you’ve recorded the video output, you’ll need to work on the voiceovers to get the audio just right. Book a capable videographer and Professional Video Editing Services who know what they are doing. Otherwise, your video can look very amateur.


This is where all your hard effort will pay off, which is the last step in the guide to planning a video production. Post-production is mainly the editing of all the raw footage shot. Editing is a long process and has a lot of back and forth. Further to this, once you add the background music and give it the final touches, you’ve got a completed video project from scratch!