5 Factors To Consider When Flipping Your Website

If you have an old site that’s gathering dust and not making money, it might be time to consider a website flip. But before you do, there are some essential things to consider. In this article, we’ll look at six factors that will help determine whether your website is worth flipping—whether or not it can be quickly sold for a profit.

1. Website traffic and revenue.

Consider how much money your website makes and whether it is making more than it costs to run. If you are spending more on advertising than you are bringing in, why keep putting resources into that site?

The other side of the coin is traffic—if no one is visiting your website or blog, then what’s the point? Having a site with many visitors but no sales can also be pretty useless. It’s essential to consider both sides of the equation when flipping websites and ensure that there is enough revenue from them before choosing them for flip projects.

2. Aged domains.

You’ll want to consider the age of your domain name. Older domains are more likely to be successful because they’ve been around for a while, and people have built up an incredible amount of trust in them.

Domain names that have been around for a while are also more likely to be memorable, which is an essential factor in search engine optimization (SEO). A memorable domain name will help you stand out from other sites on the internet and increase your chances of getting organic traffic from search engines like Google and Yahoo!

When you’re looking at flipping your website, make sure that you get a domain name appraisal from someone who understands its value. (Saw does offer this service, so if you’re interested, you may visit the following link: saw.com/appraisals/.)

Domain names can be worth thousands of dollars; it’s crucial that you know what your URL is worth before flipping it.

3. Established platforms.

When it comes to flipping your website, you want to ensure that the platform you choose is easy to use and maintain. When you make the decision to flip your website, it’s vital that you know how much time you’ll be spending on maintaining it. This will help prevent burnout and allow for more free time in your life!

Here are some tips on finding an established platform:

  • Look at their customer reviews online.
  • See if they have an active community on social media sites like Facebook or Twitter. If so, consider what kinds of conversations are being discussed about the company and whether or not people seem happy with them overall (or not).
  • Check out other websites using similar platforms from competitors like Bluehost or Wix. This can give some insight into how well those particular companies are performing overall and give ideas about what features work best within each offering from different providers so that when deciding which one might work best for someone else, their needs too!

4. Simple interfaces

A well-designed website is simple. You shouldn’t be able to spot many plugins or widgets, and the navigation should be straightforward.

Don’t make it too complicated. People shouldn’t have to think too hard to understand how your website works. Make sure that whatever idea you’re trying to communicate is easy enough for anyone who lands on your page (even if they aren’t tech-savvy) so that they can figure out what they need right away without having to poke around too much or get lost in the interface design itself.

5. Niche appeal.

Niche appeal is the ability to target a specific audience. It’s more than just a niche market; it’s a very specific niche market. If you have niche appeal, then you can identify your target audience and provide them with what they want—and that will make them come back again and again.

Niche sites often have a much higher conversion rate than websites that aren’t focused on one type of customer. Plus, these websites are much more likely to get you the highest money possible when flipping them.


We hope this post has given you a better idea of what to look for when flipping a website. There are many factors that go into making a good flip, but these six are some of the most important things to keep in mind. In our next post, we will cover how to find great websites for sale and how to negotiate with sellers effectively so that you can get a great deal on your new website!