Nearly two decades after its debut, the Borat Swimsuit remains an iconic symbol of comedic audacity and internet virality. In 2025, this neon green mankini continues to captivate social media users, making appearances in memes, challenges, and viral videos across platforms like TikTok and Instagram. But what keeps this outrageous piece of swimwear in the spotlight?
The Origins of the Borat Swimsuit
The Borat Swimsuit first gained notoriety in 2006 when comedian Sacha Baron Cohen donned the revealing mankini in the film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Designed as a parody of European-style swimwear, the mankini featured a fluorescent green color and minimal coverage, instantly becoming a visual punchline and a symbol of the film’s irreverent humor.
Interestingly, the mankini was a last-minute addition to the film’s wardrobe. According to costume designer Jason Alper, it was created by modifying a leotard and a Speedo, resulting in a unique and unforgettable design. The mankini’s brief appearance in the film was enough to cement its place in pop culture history.
Social Media Resurgence
In recent years, the Borat Swimsuit has experienced a resurgence on social media platforms. TikTok users have embraced the mankini in various challenges and comedic skits, often using it to parody fitness routines, beach outings, or fashion trends. For instance, a TikTok video featuring a user dancing on the beach in a Borat outfit garnered significant attention, highlighting the swimsuit’s enduring appeal.
Similarly, Instagram users have shared photos and reels showcasing the mankini in humorous contexts. One user posted a reel captioned, “New Year, New Me? Naw! The #Borat swimsuit made the trip,” indicating the swimsuit’s continued relevance in 2025.
Celebrity Endorsements and Publicity Stunts
The Borat Swimsuit has also been embraced by celebrities and public figures, further fueling its popularity. Notably, singer-songwriter John Mayer wore a neon green mankini during a fan cruise, delighting attendees and generating media buzz.
Additionally, Australian Olympic gold medallist Russell Mark made headlines when he pledged to wear a lime-green mankini at the opening ceremony of the London Olympics as the result of a lost bet.
The Appeal of the Borat Swimsuit
Several factors contribute to the Borat Swimsuit‘s enduring popularity:
1. Comedic Value
The mankini’s outrageous design and association with the satirical character Borat make it a go-to choice for humor and parody. Its shock factor and visual absurdity lend themselves well to comedic content on social media.
2. Nostalgia
For many, the Borat Swimsuit evokes memories of the early 2000s and the cultural impact of the Borat film. Wearing or referencing the mankini serves as a nostalgic nod to a bygone era of comedy.
3. Viral Potential
The mankini’s distinctive appearance makes it highly shareable on visual platforms. Its presence in memes, challenges, and viral videos ensures it remains in the public eye.
4. Accessibility
Available for purchase on platforms like Amazon and Etsy, the Borat Swimsuit is easily accessible for those looking to make a bold statement at parties, events, or online.
The Borat Swimsuit in 2025
As of 2025, the Borat Swimsuit continues to be a staple in internet culture. Its appearances in social media content, celebrity endorsements, and public events underscore its lasting impact. Whether used for humor, nostalgia, or shock value, the mankini remains a symbol of audacious fun.
