When you ask a search engine for something, you are more likely to click on the first two or three links – the top of the results. All SEOs strive to get sites into these positions to get as much traffic as possible.
Many factors influence the success of promoting a site to the top, one of which is the quality of the texts. If the text is terrible, then the site may fall under the filter and even go out of search results. Evaluate the quality of texts helps SEO analysis. In this material, we tell you what it is and how to conduct it.
What is SEO text analysis?
SEO analysis or SEO analize is a method of semantic analysis of text, or checking for compliance with the requirements of search engines. It shows how good the content is in terms of Yandex or Google.
The search engines themselves do not disclose the criteria for evaluating the texts and the site as a whole. It is known only that to reach the top are critical behavioral factors – that is, how people behave on the site. It is a good sign if users come to a page, read the text on it for a long time, and then move on to other sections. If they leave the resource after 10-20 seconds – bad.
- For the page to get good behavioral factors, the text on it must be:
- That is, it must contain search terms that people specify in Google and “Yandex.” Without this, the text basically will not be able to get in the output; users will not see it.
- The text must be written efficiently and clearly, without a lot of mistakes. It is also necessary to fully respond to the user’s question and was better than similar content on other sites.
- SEO-analysis checks for optimization and quality, evaluating the text on various parameters.
The main parameters of text SEO analysis
There are many evaluation parameters, but SEO specialists focus on a few basic ones.
The uniqueness of the SEO text shows how similar your material is to other texts on the Internet. The higher the percentage, the less the article is similar to competitors’ materials and the better it is suitable for promotion. At least, that’s what SEO specialists think.
If the uniqueness is low, it means that fragments of text are already found somewhere. If it is zero, it means that the content is copied from somewhere else.
The parameter indicates the number of insignificant (useless) words. In theory, the higher the water content, the less valid the text is for the reader.
Keep in mind that semantic text analyzers can classify prepositions and pronouns as meaningless words. Without them, the text will be dry; it will be harder to read and understand. And this will hurt behavioral factors.
SEO text spamming shows how often the exact words occur in it. The higher the index, the more similar phrases in the material.
The text should be present key phrases – those on which people can find the material in a search engine. But if there are too many, it is terrible: back in 2011, Yandex, in an article about over-optimization of texts, told about the negative attitude of search algorithms to spamming with keywords. So now it is still relevant. Relying on the nausea index, you can make the text to get in the results and still not be overoptimized.