Cloud computing technology has grown significantly in the past few years. One such technology is Salesforce that has had a huge impact on the computer industry.
What is Salesforce?
Salesforce is a famous cloud-based “Software as a Service” (SaaS) company, that provides customer relationship management (CRM) software. It focuses on sales, customer service, marketing automation, e-commerce, analytics, and application development. Now companies can monitor customer behaviour, market to customers, and many other tasks with the Salesforce CRM.
Salesforce has a multi-tenant architecture. This indicates that numerous clients utilise the most recent release and share the same technology. There is no need to worry about the upgrades to the infrastructure and applications as they happen automatically. This enables your business to concentrate on innovation rather than IT management.
What does Salesforce do?
Salesforce is a centralised platform for managing customer accounts, sales leads, activities, customer care cases, and other things in addition to being a CRM platform. Anyone can access Salesforce using a web browser, a mobile app, or a desktop application.
Users of Salesforce can personalise and develop their own unique objects, fields, workflows, and reports, as well as integrate them with other software solutions. Salesforce also has features for artificial intelligence (AI) and marketing automation.
Its users have easy access to a large selection of products and services in the cloud, social media, and mobile sectors through Salesforce. Salesforce provides the following cloud services:
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce Community Cloud
- Salesforce Commerce Cloud
- Salesforce Analytics Cloud
- Salesforce App Cloud
- Salesforce Internet of Things (IoT) Cloud
- Salesforce Health Cloud
Founder of the Salesforce
Marc Benioff, a former Oracle executive, established Salesforce in 1999, along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Larry Ellison, the co-founder and first CEO of Oracle, and Halsey Minor, the creator of CNET, were two of Salesforce’s initial investors. Salesforce founders, Marc Benioff, is also the owner of the magazine Time since 2018. Today, Salesforce is one of the biggest technological businesses in the world.
Gradually, with the advent of computers, companies started using Excel sheets and documents to manage their data. However, this approach has been shown to be time consuming and inefficient when dealing with large volumes of data.
Every person in the organization had to be able to effectively manage and analyse enormous amounts of user data. The term effective refers to strategies that could be used to raise client satisfaction. That’s when CRM was introduced to solve such problems.
Customer relationship management programmes were at first housed on a company’s server. This became quite time-consuming and costly and such CRMs were likewise difficult to use.
The solution was to create a cost-effective CRM software and provide it as a service totally online. This was the fundamental concept behind Salesforce.
Salesforce AppExchange
Salesforce offers marketing solutions through its app store, AppExchange. Its main purposes are as follows:
- It gives users access to a wide range of apps created for different problems. The apps can easily be deployed in accordance with organizational requirements.
- Second, it is used to create and publish apps on the AppExchange. Only Salesforce partners can publish apps on the AppExchange. Applications are first reviewed and tested for security purposes and then published to the AppExchange from Salesforce.
