Instagram is not just a social network for communication. This is a platform that offers a lot of opportunities for those who want to express themselves or showcase their business. It offers a lot of tools and opportunities to promote every kind of service, good or personal brand.
However, in order to benefit from that platform, you need to use it correctly. Fortunately, there are a lot of ways to use Instagram like a pro. What is more, there are some new trends that you need to be aware of if you plan to use all the possibilities. Below you will find some tips to help you use this platform on a professional level and get a real benefit from this social network.
Top 7 Tips And Tools To Use Instagram Like A Pro
Want to start using Instagram like a pro? Then it is important to understand that Instagram is not just an app or social media. By the way, if you have any problems with Instagram or any other app, you can always turn to professionals to get help with mobile app from Howly tech experts. But let’s get back to the ways to use Instagram correctly. There are some tips that you need to know about in order to not miss the main trends in 2023, especially, if you want Instagram to also bring an opportunity to earn money.
1. Optimize Your Profile
When a user opens your profile, they should receive answers to the following questions within the first 7 seconds:
- who is this person/company;
- what do they do;
- what do they offer;
- what will the user get if they will stay on this page.
So, the first 7 seconds are extremely important for users. Therefore, to get the most out of these 7 seconds, you should do the following:
- use a clear profile photo;
- add a quality description (what you do and why the audience should trust you, add a call to action);
- use a business account (you will get access to statistics and you will be able to understand how your audience interacts with your content).
Create a Content Plan
Posting random content is not the best idea. A content plan, in turn, is a clear path that will allow you to properly promote your Instagram. Before you start creating a content plan, you should determine the following points:
- format of interaction with the target audience;
- headings that are in demand;
- what questions your audience is interested in.
After you have an understanding of the above points, you need to start creating a content plan for a period of two weeks. After that, it is worth analyzing the effectiveness of your content and adjusting your plan for the next two weeks.
Start to Use Reels
Instagram has already ceased to be a platform in which beautiful photos prevail. More and more attention of users is attracted by video content, namely Reels since this type of content has a priority in the user’s profile.
Therefore, if your goal is to use Instagram effectively, then you should definitely pay attention to these short videos. It is also worth remembering that even if some of your Reels will not bring any views, you should not delete them since over time they can start working again and bring the result.
Start Using Hashtags and Geotags
Many users mistakenly think that hashtags and geotags do not bring any results. Expecting hundreds of followers in a few hours after you have added hashtags and geotags is definitely not worth it but this is a good opportunity to make your profile more visible to others.
Therefore, it is worth adding thematic tags for your publications. If you are promoting an offline business, then you should use the appropriate geotags, as this will be an additional chance to attract consumers to your business.
Think about the Cross Promo Opportunities
What is cross-promotion? This is a collaboration between two accounts or influencers. Authors co-create content and thus can promote both products/services and profiles. This allows for getting not only a new audience but also potential consumers.
However, with such a collaboration, it is worth choosing a partner whose target audience will match. For example, a collaboration between a profile that sells auto accessories and a profile that offers children’s clothing will not be effective. So, there is a need to spend some time finding the right partner to make the collaboration effective.
Move Away from Minimalism
If earlier minimalism was the main trend on Instagram, today it is worth paying attention to interesting compositions, details, shapes, and textures. It is also worth paying attention to the alternation of photos.
That is, now it is necessary to diversify the feed with diverse photos, for example, a close-up photo, a selfie, a full-length photo, a photo with details, and so on. Ideally, the content on the photos that are close shouldn’t be repeated. It is also worth moving away from the checkerboard position and alternating portraits and subject photographs.
Explore the Opportunities of the NFT Exchange
Soon, Instagram users will be able to create NFTs and sell them both within the platform and on other platforms. At the moment, this feature is available in test mode for a limited number of authors.
Therefore, if you do not yet know what NFT is, why it is needed and how it can help your business, it’s time to start studying this issue. According to forecasts, it may become available as early as 2024. So, there is a need to check out all the possible opportunities regarding NFT and Instagram.
Wrapping Up
So, Instagram offers not only to share your content with others and use this platform to promote your business. This social media is now a place of opportunity. Follow the above tips and tools to help you use Instagram effectively and promote your business or personal profile like a pro.
