Reaching out to customers online and leading them to your local clinic is possible with a fully-optimized dental website. In addition, you can promote your services and products and eventually grow your practice with a well-designed website.
Marketers use digital marketing strategies to create a well-designed dental site to boost site visibility. If you have a dental website for your local practice, it must be on the first page of Google results to get noticed. For example, if your site is somewhere else, good luck getting views or getting people to visit your website.
SEO for Dental Practices
Digitalauthority.me reports the importance of SEO in creating a prosperous dental website. SEO is short for search engine optimization; it is a collection of strategies that help websites rank higher on search engine results.
Websites need to rank higher and be seen on the first page of search engines to make it easier for their customers to find them. Nowadays, people rely more on the web to find businesses and professional services like dental services. But the thing is, most don’t go past the first page of search engine results. Incorporating strong dental branding can significantly enhance a dental practice’s online presence, making it more recognizable and trusted among potential patients.
You can reach the first page by optimizing your website and hopefully be on top of local dental clinics’ results. Then, using different SEO strategies, you’ll be getting more traffic and better attention online, giving your local clinic a boost!
To apply SEO to your website, you must use relevant keywords on your site content. Doing so will help search engines index and find your website when someone searches for it. The most relevant keywords will depend on your location, unique services, and expertise.
Suppose you have a local dental clinic in San Diego specializing in teeth whitening. In that case, include them in your keywords. For example, you would be using keywords like “San Diego teeth whitening service” or “expert teeth whitening clinic in San Diego.”
Advantages of Using SEO
- SEO is a practical and cost-effective digital marketing strategy. When you optimize your site today, you’ll reap great results for a long time.
- SEO will keep your dental website in the highest ranks on search engine results. You can enjoy this elevated position for a long time.
- SEO can improve online lead generation.
Disadvantages of Using SEO
- SEO is not easy to implement, and results will be noticeable only after a few months.
- SEO is a continuous process. Your site will need regular and gradual optimization over the following weeks or months.
- Adding new and helpful content is essential in maintaining an optimized website.
- Using SEO strategies can be time-consuming. But if you don’t have time to optimize your website, you can always get expert help.
PPC for Dental Practices
PPC is short for pay-per-click, a digital advertising strategy that helps businesses increase traffic to their websites. As the name suggests, you only pay every time someone clicks your ad link, which is the opposite of paid ads, where you pay a flat rate.
Using PPC sounds simple, but a lot of work goes into preparing for your PPC ad. To begin with PPC, you need to sign up with Google AdWords, a tool to help you manage your website in Google and ads such as PPC ads. Next, you need to bid on keywords relevant to your business and your ad from your AdWords account.
The bidding works automatically. Expect to pay high for top-value keywords and a cheaper rate for lower-value keywords. Using the right keywords on your PPC ad is crucial to the success of your campaigns. So, you must select the right keywords and bid actively as well.
How to select the right keyword? Like choosing keywords to fit your SEO campaigns, you need keywords to match your expertise, your clinic or business location, and some descriptive words. And like SEO, dental PPC keywords like “Las Vegas affordable dental braces” or “dental implants in San Diego” must be included in your ad’s title and description.
If you plan to use ad extensions to help your customers get to know your business better, include your keywords.
Advantages of PPC
- PPC offers quick results.
- PPC will rank your ads on top of search engine results.
- PPC lets you be in control of your ad spend and if you want to grow or scale down your campaigns.
- PPC works with all kinds of dental campaigns.
Disadvantages of PPC
- You only pay-per-click, but you need to pay more to get the best results.
- It’s not easy to research and bid on keywords.
- It would be best if you had time to manage your ad spending, especially adjusting the amount you wish to spend.
- You can’t rely on PPC alone. If you turn off the ads, your customers will stop visiting your website.
Using SEO and PPC Together
SEO is a long-term digital marketing strategy. Once set up, you can expect long-term results. You can use SEO on almost all your campaign strategies, from email to social media marketing, PPC ads, and Google My Business descriptions.
Because SEO evolves around using correct keywords and optimization strategies, you can also optimize your PPC ads so search engines can easily retrieve these. An optimized PPC ad can reach more customers and lead more people to your local dental practice.
- Optimize your PPC ad title with the right dental keywords.
- Improve PPC description quality with your dental keywords and the correct keyword placement.
- Update your landing pages. Make sure that your optimized PPC ad complements an optimized landing page.
- Partner with a professional, experienced SEO company to get the best results. Choose a reliable company with years of expertise in SEO and PPC marketing for dental businesses.
Final Words
PPC and SEO go hand-in-hand to boost website ranking, increase site traffic, and improve your dental practice. By investing in the best digital marketing strategies, your dental business is ready to welcome more clients and improve customer loyalty in the long run.
