Top Design Firms surveyed 500 consumers in 2021 and found that 50% believed website design was important to a business’s brand. To meet consumers’ expectations and strengthen brand identity, businesses should prioritize website design (or redesign).
An easy-to-use website allows users to find information on any device. As a result, your website is more likely to convert users as they spend more time on it.
Here are six effective ways to improve your website’s user-friendliness.
1. Simplify Navigation
Navigation refers to the menus or links that allow users to move around your site quickly. When designing your website, remember that most people want information quickly and don’t want to waste time navigating it.
To simplify navigation, start by reducing menu items and grouping similar pages, like this website. Organize them logically, so users can find what they’re looking for without much effort. Also, ensure that each page has clear labeling so users know exactly where they are on the site.
2. Optimize for Mobile Devices
Recent statistics show 58.33% of web traffic comes from mobile devices. This means that if your website is not optimized for mobile devices, you could lose many potential customers. To improve your website’s user-friendliness, optimizing it for mobile devices is essential.
Optimizing your website for mobile devices involves ensuring it loads quickly on all smartphones and tablets. Similarly, images and videos should be sized appropriately to avoid filling up smaller screens.
Furthermore, you can use responsive design to adjust the layout of your website based on the device used to access it. A mobile-optimized website ensures a positive user experience for everyone who visits.
3. Add a Clear Calls-to-Action
A clear call-to-action tells users what you want them to do next on your website. This can be anything from filling out a contact form, subscribing to your newsletter, or purchasing a product.
You can guide users toward taking the desired action and increase conversions by providing specific instructions. Make sure that the call-to-action stands out on the page and is easy to find.
Another critical aspect of creating a compelling call to action is using persuasive language. Use words like “click here,” “sign up,” “start now,” or “download” to make it clear what the user should do. Consider including a sense of urgency in your call-to-action, such as “buy now” or “act fast.”
4. Improve Website Performance
One critical aspect of website performance is fast loading time. People don’t like waiting around for pages to load, so if your site takes too long to load, they’re likely to leave and find another site that loads faster.
To improve your website’s loading speed, consider optimizing images and videos, minimizing HTTP requests, and using caching plugins. You can also use tools like Google PageSpeed Insights or GTmetrix to analyze your site’s speed and identify areas that need improvement.
5. Organize Your Site’s Layout
You want to create an enjoyable and easy-to-navigate experience for your visitors. Organizing your layouts is one way to accomplish this. Using a visual hierarchy can guide users through your site and make it easier to find what they need.
Visual hierarchy refers to arranging elements on a page in order of importance. This means you should prioritize the most relevant information at the top of the page. You should also use design elements like headings, subheadings, and bullet points to break content into easily digestible chunks.
Thus, users can quickly scan your site and find what they need without feeling overwhelmed. Visual hierarchy can also enhance your site’s aesthetic appeal.
6. Consistent Design
A consistent design helps users navigate your site easily and understand the purpose of each page. Maintaining a cohesive brand identity across all website pages increases professionalism and credibility.
A consistent color scheme throughout your website can help you achieve consistency in design. Choose two or three colors that represent your brand and use them consistently on all pages. This way, users can easily recognize that they’re still on your website, even when moving from one page to another.
Using the same fonts, you can also maintain consistency in your website’s design. Use one font type for headings and subheadings and another for body text. This makes reading and understanding content easier without being distracted by different font styles on each page.
So there you have it. Apply these six tips to improve your website visitors’ experience. Your website is a lead-generating machine. Ensuring it functions appropriately will help you capture more leads, gain more customers, and grow your business. Therefore, invest in improving the user experience of your website today.