TikTok is the fastest growing social media app in recent history, since its launch in 2017, it now boasts over 800 million users!
It may have started out as a silly app for teenagers to film themselves doing random dances; you only need to take a look at these interesting TikTok stats to see exactly how many users a video could potentially reach! But it has grown into a massive marketing tool for big businesses and start-ups alike.
But to really reap the rewards of TikTok, you need to get your videos seen. Preferably by thousands, ideally millions, of viewers. And the key to that is to go viral. Maybe you can buy TikTok likes to boost your activity on your videos?
But how else can you make your videos go viral? TikTok, like every social media app, has an algorithm working at its core that determines what does and doesn’t get seen. So to ensure your posts go viral, you have to lean into what the algorithm wants. Here are some tips to help you get seen!
-
Optimise your profile
Your profile is the first thing people see when they decide to check you out. It’s also the first place you should start if you want to increase the likelihood of getting noticed! Make sure you have a friendly and appealing profile picture. A human face is always a good start as it is relatable and welcoming. Use emojis in your bio to add colour and personality. Include a call to action, perhaps a link to your personal website or your latest project. And most importantly, keep it light! TikTok is notoriously free-spirited, and users go there to find that kind of energy. Make sure you show that you and your brand are fun!
-
Understand your audience
Like every digital platform, it is vital that you know who your audience is, and it won’t be everyone on TikTok. Once you know who you’re making your TikToks for, you can tweak them to suit the tastes of your demographic. There are different aspects to consider: the content, i.e., what you say and do in your videos. The music (or lack of) that plays in your videos, if you use filters or heavy editing or keep it simple, etc. To appeal to the people that you want to appeal to, you have to know what they want to see! Check out the profiles of other successful pages in your field, and just other popular accounts as well to pick up ideas.
-
Niche down
Now you’ve found your audience, you can begin to niche down. There are many different types and styles of video on TikTok. Lip-syncing, dancing, make-up tutorials, comedy, educational; they all have an audience and the people making these videos know how to appeal to their audience. They have niched down into a specific bracket of content, and thrive because of it. The best tip here again is to have a look at what your competitors are doing. But instead of just copying them, try to notice what they’re not making. There’s your gap in the market! Fill that niche gap with niche content of your own.
-
Don’t be the same as everyone else
Creativity is about being different, about not being afraid to take risks, and about putting yourself out there. If you just churn out the same old content as everybody else because you’re afraid of looking silly, or bombing, then you’ll never break through! Even if you try and fail, at least you tried, and you can only learn from your mistakes!
-
Quality is key
It’s unlikely that you’ll be posting videos that look like they were filmed on some ancient brick from the early 2000’s; smartphones and smartphone-quality video is ubiquitous, but that doesn’t mean you should be lax about the time you put into your posts. Make sure the cuts and transitions are clean, the captions are accurate, and the sound and video quality are as good as possible. No, you don’t have to splash out on expensive lighting rigs, but do try your best to make sure your videos look as good as they can. The better a video looks, the more shareable it is.
-
Hop on trends
Use TikToks discover and for you pages to try and keep your finger on the pulse of what’s coming up in the way of trends. Find trends in your niche that are relevant to your audience and put your unique twist on them! It’s no use just copying the most viewed video in that trend – viewers will see right through that and your posts will go ignored.
TikTok is a fairly complex app to wrap your head around, especially if you’re new to it, but these tips mentioned above should give you a good head start on how to make the most of your content and make sure people see it! There’s much more to learn, and the best way to learn is to do! So get out there and get TikToking!
