Standing out and winning the love and adoration of clients is one of the primary goals of any service-based business. Unless you’re the only one in your area that offers the service, and have a monopoly over it, then you’re going to have to do more than just exist. You need to constantly be pushing the envelope and working to appeal to your customer base, and then use that powerful portfolio to help you win those larger and more lucrative landscaping contracts. These contracts could be civil, corporate, or even a great gig on a residential property. Either way, when people splash the cash, they want the best of the best, and this guide will help you prep your business so that it shines:
Keep Working Towards Further Certification
There are always going to be certifications that you can earn. Go through the list of certificates that are available and work top down in terms of importance and popularity. Doing so is a great way to expand your portfolio while also making sure your company keeps up to date with the latest trends.
Apply (and Win) Awards
Awards are always going to look good to potential clients. That’s why you need to create once again a list of awards you could possibly win, both locally and nationally, and apply. Doing this can be a massive game changer for your business. Even if you don’t win, you should walk away with a list of ideas on how to improve your operations for the better.
How to Lower Your Overhead to Bid a More Attractive Offer
When it comes to submitting bids, you need to know how to lower your overhead so that you can put in a more attractive offer without cutting into your profits. The best way to do just this is to have options. If you have multiple options, then you know where the best place to go for landscaping supplies wholesale. You can change up who you go to depending on what sales and promotions are currently on as well.
You can even “offset” your overhead by separating your labor and materials costs. This, in fact, is highly recommended for all types of clients. It puts your clients in the driver’s seat when it comes to choosing materials, and it also helps them understand where their money is going. Never make the mistake of bidding with the cost of materials included, as these can change at the drop of a hat, depending on availability.
How to Work Your Way Up to Larger Contracts
You need to start small to work your way up to those larger contracts. This means two things. One, try to get larger residential contracts. Two, try to get small civil contracts. These two project types will help you prepare and gain the experience necessary to successfully tackle those large commercial or civil projects that will have you redesign a hotel’s gardens, or a local park, for example.
