You have heard about the various pages on a website, including splash, capture, opt-in, squeeze, and landing pages. If you are already lost with these variations and endless marketing terms, then it is not surprising. Marketers tend to promote various products and services that they may easily get confused about.
When you are just starting your online business, it is best to learn more about words like sales funnels and lead generation first. You can read more about the funnels on this site here. Here are some things that you may find helpful.
Where to Start?
Setting up a landing page is especially important, and you need to start with a headline. The clear outcome is for people to sign up, and you get to know them through email, and that is it.
Start with “Get Thousands of Subscribers in Less than a Month.”
Free Newsletter: “Insider Tips from the Experts”
“Learn How to Code in a Week”
Create an Irresistible Promotion
After writing a very compelling headline and you have hooked a lot of people, this is where you start being clear about what exactly they are going to get after they sign up. Newsletters, detailed studies, pitching exclusive tips, whitepapers, reports, email courses, and videos.
Look for communities where your target audience is, and this can be on forums like Quora, Facebook Groups, and Reddit. If you see several questions that are being asked repeatedly, you know that you have a treasure on your hands.
Cookbooks like Keto recipes or your personality for your zodiac sign can be a lead magnet. The point is that what you can include in your squeeze page is your lead magnet, and you need something that will stand out. Do not go with the flow where you will present articles like 5 Ways to Lose Weight or Free Cleaning Tips, but instead, make it more unique so that many people will want to sign up in case they miss something.
Check out some courses on other platforms like Udemy, where you can get a step-by-step course that is what many people are paying for. It is one way for them to hand over their email straight to you.
Make a Lot of Opt-In Forms
Do not rely on a single way to make people sign up because this is definitely one way that will kill the page’s conversion rates. Why should you settle for one if you could create four forms right? Display them at the top, middle, and bottom so visitors will not need to scroll up once they have decided to subscribe. Limit the number of forms to a single piece of information because many people do not want to give their number, date of birth and current job. Only use these fields if you absolutely have to.
Businesses that need all the information filled in are loan companies where it really makes sense for them to collect customer information and are not only looking for subscribers. Limit the forms so it would not take a lot of time on the part of the customers.
CTAs are Essential.
A clear and strong call to action is what you tell people about what they should do next. You can use straightforward and effective words like Sign Up or Join My Newsletter if you want. However, you can also get creative rather than relying on generics like Get My eBook for Losing Weight Now or Click this to Access the Report. It is simple, transparent, and crystal clear, so there is nothing to overthink here.
Reviews from your previous customers can matter a lot. Nowadays, many are not too excited about handing in their email or any other verifiable information about them, and this is understandable. They might already experience being bombarded by spam messages, and this is where you need social proof.
Talk to your audience and make them relax, and since a lot of people have signed up, they are going to be simply fine. They can just go ahead and get the information that they need without getting a lot of messages. Show off the logos of businesses with which you have partnered. The bigger the names, the more fortunate you will be.
Get an interview with your affiliate companies and create what they say about your business in the form of a quote. Testimonials from those who love your lead magnet or from your happy subscribers are going to say a lot and the more you get, the better the results will be. Read info about a testimonial at this link: https://dictionary.cambridge.org/us/dictionary/english/testimonial.
Remove the Distractions
Do not cram your pages with a lot of words, and the idea is that you only give your visitors only one option, and that is to subscribe. Remove all the sidebars if possible and strip out the navigation so the focus on your landing page is what you are offering. Of course, you are still going to redirect them to your blog posts, but you should put it at the bottom.
Visualizing the Benefits
There are downsides to locking your lead magnet, and this is where visitors are not usually aware of what they are missing out on until they get to see what is behind the gate. You need to do the heavy lifting to showcase your offers’ value so that people can visualize the benefits.
Free tools are going to do an excellent job of showcasing how your products or services will work. Some would even create a GIF that will show their offers in action, and this includes customizable designs and editable templates. From the perspective of many copywriters, it is where they need to differentiate further between the benefits and the features.
Targeting the right audience and not squeezing the wrong people is going to result in more success. Define everything, and do not be too broad that it is like you are randomly hugging people in the street. Avoid getting too generic and showcase what you have to the right people, so they will take your offerings in a heartbeat.