What is Brand Awareness?
In simple words, brand awareness is the concept that talks about the extent of familiarity your audience has with your brand. It further talks about how your customers associate your brand with a particular product.
If you work on your brand awareness, you will be able to ensure that your brand is known amongst your audiences for providing a particular line of product or service.
This can help your business greatly, as every time anyone needs a particular product or service, they will think about your brand first before anyone else. High brand awareness means a better business, which means that businesses should be very cautious about their brand awareness and build it as much as they can.
How can You Measure Brand Awareness?
There are different ways you can measure brand awareness, so let’s take a look at some of the tactics you can use:
Website Traffic
If you have good website traffic, then that means that many people are visiting your website. If you have high levels of brand awareness, then more and more customers will come to your website.
To get accurate results of your website traffic, you can track them over a period of time and see if there are any changes in the numbers. There are different tools that you can use to measure website traffic, such as Google Analytics.
Referral Traffic
With referral traffic, you can learn if your website is linked elsewhere and how that is contributing to the referral traffic on your website. With every referral, you can expect more traffic on your website.
Google Analytics can also help you measure referral traffic, and you can get further insights about all the web pages that have linked your site. With the data you receive, you can analyze the traffic volume and the engagement of the audiences.
Targeting Campaigns
When you have a targeted campaign, you know where your audience is coming from. This allows you to calculate how much traffic you are getting from your targeting campaigns and how you can improve them to get better returns.
To measure your brand awareness, you can use tools like Google’s display network as it helps you visualize all the places that are featuring your marketing. You can also analyze the reactions and conversions with the help of this tool.
Social Media Engagement
Social media engagement is also one of the biggest contributors to your brand awareness. If you closely study your social media platforms, you will learn whether you have good levels of brand awareness or you need to work on them.
The different interactions on social media can help you determine if your brand is popular among the masses or not. Since social media platforms, such as Facebook, are very important for digital marketing, you must measure your brand awareness on these platforms.
For that, you can use Google Analytics, which can help you understand the conversions you have achieved with social media engagement.
Now that you know how to measure brand awareness let’s take a look at what you can do to build it.
How can You Build Brand Awareness?
There are many different strategies that you can use to increase your brand awareness. However, make sure you use the right ones.
Collaborations
If you are a local business, collaborating with another local business can help you immensely with your brand awareness.
You will also be able to cater to and get the attention of the audiences of the business you are collaborating with. When you collaborate with local businesses, there is a lot that you can do. For instance, you can set up festivals or launch a new product together.
Having two brands collaborating is a very interesting concept for audiences, and they will be very curious about what the both of you are up to.
Social Media Contests
Social media is an ideal place for all your PR initiatives. If you wish to create brand awareness, holding a social media competition can help you create a buzz and intrigue your audience. Since there is a reward involved, not only will your primary audience participate, but they will also bring their friends and family to participate.
This means that more and more people will get familiar with your brand and engage with it. Make sure that the competition is interesting and the reward captures the attention of your audience. This way, you can ensure that your brand awareness will increase significantly.
Unique Advertising
The main purpose of your advertising campaign is to get the attention of your audience. If you manage to come up with a unique advert, you will be able to create a sense of amusement in your audience.
Because of its uniqueness, they might also share your advert on their platforms, and that will help you get more attention from other audiences.
The public will remember your brand because of your quirky advertisements. Comedic and emotional messages are always a hit with the masses. Integrate them into your adverts to increase your brand awareness.
Influencer Marketing
Influencers on different social media platforms, such as Instagram, have a lot of clout and social followings. Many people know them and trust their opinions which give you a great opportunity.
You can connect with these influencers and ask them to talk about your brand or your products positively so that their followers are interested in your product and services.
Guest Content
Posting on other people’s blogs will help you get an audience of your own. Guest posting is a very common concept. Come up with engaging guest posts, and the audience will be curious to learn more about you. You must come up with quality and unique content so that your audiences can learn more about your business and products.
If you want an expert to help you, you can hire a professional PR firm, and they can help you increase your brand awareness significantly.
