When you’re a small- to medium-sized marketing company, it can be difficult to offer your clients the SEO services they want. Doing SEO right isn’t easy. It takes a lot of training, experience, and in-depth knowledge of what factors search engines use to rank websites. If you want to do SEO work in-house, you’ll have to hire a whole team of SEO professionals. That can get really pricey really quickly.
White label SEO services can help. A white label SEO agency can fulfill your clients’ SEO requests for you, and you can sell the deliverables they provide under your own brand. When you use a white label SEO agency to outsource your SEO work, you can offer your clients the high-quality SEO services they need, without spending a fortune to hire, train, and keep new staff. You’ll be better equipped to control your overhead, and you’ll be able to free up the time to take on new clients, and grow your company.
White Label SEO Services Are Totally Above-Board
When encountered for the first time, the concept of white labeling – selling a third-party manufacturer’s product or service as your own – can seem suspect. Is that legal? Is it ethical? Yes, it is both. White labeling is done in other industries all the time – for example, when a restaurant has its own branded steak sauce or its own branded olive oil, chances are that product was produced by a third-party manufacturer under a white label license. When you buy store-brand food items at the grocery store, you’re buying white label products. Many electronics and software products are also white labeled.
When you start working with a white label SEO company, you will sign a contract that will include a white label license. This gives you legal permission to rebrand the SEO agency’s deliverables as your own. The contract should also include a non-disclosure agreement, to protect your privacy and the privacy of the white label agency. As far as your clients are concerned, the SEO work will be coming from your own team.
Offer Your Clients the High-Quality SEO Services They Deserve
White labeling SEO services allows you to offer your clients a higher quality of SEO services than you would likely be able to provide on your own, especially if you don’t have any SEO professionals on your in-house team. Using a white label SEO agency is just like having a full SEO team in-house. You’ll get all the expertise you need without the hefty expense of hiring several people and paying their full salaries. And your clients will get access to every SEO service imaginable, from content creation and keyword research, to on- and off-page SEO, web development and SEO strategy, SEO reports, and more. And it can all cost a fraction of what you’d pay for a single SEO professional’s salary.
Control Your Overhead
Controlling your overhead is an important part of growing your business, and a reliable white label SEO agency can help you do it. When you choose white label SEO, you can pay by the service or you can buy a package that gives you a certain number of hours of SEO work or a certain number of deliverables per month. That way, you’ll know how much your SEO services are going to cost you in advance, so you can keep tabs on your overhead, predict your future profit margins, and make better decisions about how to expand your company.
Free Up the Time to Take on More Clients
Outsourcing work like SEO services frees up time for your in-house staff to work on other tasks that can help your business grow. For example, they’ll have more time to build and strengthen customer relationships, pitch your services to new customers, deal with customer complaints, and so on. Your team can work closely with the white label SEO agency team to integrate your clients’ SEO campaigns into your larger marketing campaigns. You’ll be able to scale up and serve more clients, and the more clients you can serve efficiently, the more money you’ll make and the bigger your business will grow.
White label SEO services are a valuable tool for any marketing company to have in their arsenal. You can use white label SEO services to meet your clients’ needs for quality SEO products while saving yourself money and working more efficiently as a result. There’s just no reason you shouldn’t be using white label SEO services to meet your clients’ needs.