With over three million content pieces being posted every minute, Facebook reserves the top position as the most effective social media marketing tool. If you wish to digitize your brand, Facebook is what you begin with. Since Facebook was one of the first few social media websites to have monetized advertisements on the app, it is perhaps an altering opportunity to market your presence on Facebook for the generation of leads and promotion of your brand. You can also establish a prominent brand identity through Facebook and build a community that retains loyal customers and prospects.
A massive segment of the global population spends over 21 minutes per day on an average on Facebook, thus, the chances of your advertisement being noticed are higher than ever. You can also host discounts and offer prompts on the social media application to update your customers of upcoming events and deals. You can dynamically increase your brand’s visibility on social media by linking Facebook to your Instagram account. Strategizing Facebook ad campaigns can drastically help you skyrocket your sales and promotions through the roof over time.
Why Video Marketing?
Social media marketing has opened a wide array of promotional opportunities. To stand out in the prevailing competitive market, you must strategize your content wisely and experiment with various forms of content as well. Furthermore, it is pivotal that you understand the composition of your audience. And when it comes to performing for the Facebook community, the most preferred form of content is video. Statistics prove that people prefer watching videos rather than reading lengthy texts on social media. With the availability of various video makers,video marketing is one of the most hassle-free tools for marketing your presence in the digital space.
To convey the right message to the masses without exhausting too many financial resources, Facebook video marketing is an ideal choice. An indispensable tool in the integrated marketing kit, this social media site boasts a diverse range of promotional tools for the advertisement of local and international businesses across the globe.
Circumvent conventional marketing techniques like email marketing and SMS marketing by upgrading to video marketing for the correct brand placement and promotion. Through video makers, you can enhance the audience engagement rate and strategize video marketing campaigns for Facebook and Instagram simultaneously. Diversifying your social media feed shall increase the convergence rate as well as generate more traffic dynamically.
How to make a video ad funnel for Facebook?[adsense]
Ad funnels are advertisements that navigate your target audience and potential prospects towards checking out your official website or making a purchase. Ad funnels not only help you build a functional community for business enhancement but also increase direct sales. Promo videos must be comprehensive and precise since you only have a restricted time frame to intrigue your audience and convince them to opt for your brand. You must always emphasize your USPs and avoid making a hard sell. It is easier than ever to create promo ads with online video makers for free.
Remember that Facebook is a prominent social media website where people feed on feel-good content. Thus, your video intros must be highly-enthusiastic. You can also create ad videos that have a well-established storyboard since stories are extremely addictive and induce a sense of curiosity in your viewers to watch further. You must understand the composition of your target audience and strategize an ad campaign that resonates with consumer behavior. Make sure that your video is not too lengthy or vague since that will encourage viewers to bounce off without scrolling further.
You can also humanize your brand by making testimonial videos and incorporating influencer marketing from time to time since these kinds of user-generated content increase customer affinity and retain loyal consumers. Various video-makers online purvey a diverse range of video templates for testimonials and tutorial videos. A simple promo video can also go a long way in building a reliable brand image.
Here’s how you can create an ad video on Facebook
- Click on the CREATE option on the top navigation bar
- Choose the AD option in the dropdown menu and then click continue to proceed.
- Add your campaign details in the form and press NEXT after you’re done.
- Optimize your video views in the AD DELIVERY section
- Add your advertisement video and click the REVIEW and PUBLISH button to recheck and post your advertisement.
If you link your Instagram business profile with Facebook, you can air the advertisement simultaneously in both the applications. Do not forget to add strong call to action in your ad description and Instagram caption so as to yield a highly profitable outcome. You can analyze the performance of your ad video and compare the audience engagement rate to further enhance your social media marketing strategies for more effectiveness and impactfulness.
