Analyzing and Reducing Abandonment Rates in E-commerce

Cart abandonment rates can be seriously frustrating for business owners to deal with and can leave them unable to make up the sales that they need for success. If you are struggling to make sense of your cart abandonment rates, here is a guide that will help you analyze and reduce them.

Why do people abandon their carts?

There are many reasons why people decide to abandon their carts. This could be because they get distracted or find a better deal, or because they find your check-out process complicated and long-winded. They might also abandon their carts because they do not want to commit to your product and are saving it for later, and because the shopping rates for your items are too much.

How can you assess cart abandonment rates?

The average cart abandonment rate across most platforms is well over 60%. Although you might not be able to get rid of this completely, you can reduce this. First, you should try to find out your own specific cart abandonment rates. You can do this by carrying out an analysis that might involve tracking cart abandonment and dividing the number of completed purchases by the number of carts that have been created. You might also ask for customer feedback via a survey that can help you get to the root of the problem, or install software to help you.

What can you do about it?

To ensure that your customers never abandon their carts again, you should create limited deals that encourage customers to buy now rather than later. You might also offer limited amounts of products so that your customers believe that the item in question will sell out soon.

You should also work on the design of your website. You should offer multiple payment options, including Apple Pay for mobile phones, and ensure a guest check-out option. You should allow your customers to check out quickly within a page or two of dialogue, and you should cut down on any issues with these pages. You should also consider allowing your customers to save their information for next time.

Not only this, but you should consider hiring a web development company. This is especially true if you have put in these measures and are still finding high cart abandonment rates. These web developers will be able to create an easy-to-navigate and fast website for you that your customers will adore. They will also be able to scale your website up to meet demand and iron out any of the current problems with your pages. This means that you should look at what companies such as Magecloud can offer you.

You might also try to entice your customers back after cart abandonment has taken place by offering a discount code or by emailing the products that are in your customers’ baskets. You should also save your customers’ baskets so that they are able to quickly check out if they decide to come back to your website.