As you might know, backlinking, otherwise known as link building, is a common practice within successful SEO strategies. There are many reasons why you should invest some time into creating a good backlinking strategy if you’re a business owner. It is a crucial element of any good digital marketing strategy.
One of the best ways to increase sales and improve your business is by improving your online presence and making sure you’re reaching your target audience. Backlinks are a great way to achieve this, among many other things.
If you’re not sure what backlinks are, why they are important, or how you can get them, don’t fret. We’re here to explain everything and give you some useful tips that will help you boost your website’s visibility.
Explaining Backlinks
First things first, what are backlinks? Short answer: Backlinks arelinks that point from other websites to yours. It means getting website owners to link to your content or products. Why? Because this serves as a thumbs up to Google and confirms that your website is worth linking to and, therefore, worth ranking highly. Because it’s necessary to do this correctly in order to reap the results, many companies offer professional services, such as play-media.org/link-building/.
Of course, not all links have the same weight. Acquiring links from high-authority websites is worth much more than those from low-quality websites. It’s a classic case of quality over quantity.
There are two kinds of backlinks:
- Dofollow – these are backlinks that pass on authority from one website to the other. Google uses these links to boost your ranking.
- Nofollow – these backlinks don’t help your SEO because they don’t pass on value to your website.
It’s an invaluable practice if you want to grow your business, so keep reading to find out how you can do it right.
Why You Need Backlinks
So, now you know what backlinks are, but do you know why they are so crucial for a thriving business? Link building brings many benefits to your website, and here are some of them.
- Building brand awareness and earning authority.
- Creating relationships with other business owners within your niche.
- Improving your SEO results.
- Driving traffic to your website and increasing your revenue.
- Reaching your target audience more effectively.
- Boosting your brand’s visibility.
Doesn’t it sound great? Acquiring good links that point to your page can help your business in more ways than one. So, let’s take a look at a few effective strategies for getting backlinks.
Acquiring Backlinks – the Best Strategies
There are many different strategies you can try when you’re trying to acquire backlinks. Of course, some of these are more effective than others, while certain tactics are frowned upon by Google. Let’s take a closer look!
Creating Engaging Content
First and foremost, the ultimate way of getting people to link to your website is by creating engaging and high-quality content. This can include blog posts, infographics, charts, videos, and whatever else fits your brand and your niche. By providing people with quality content that is informative and valuable, they will be more likely to share it with others.
Consistently publishing great content is an organic and foolproof way of gaining backlinks. Compared to all the other available strategies, this one is by far the best one. It builds your brand voice, brings value to your customers and encourages people to share your content – it’s a win-win-win!
Guest Posting
Ever heard of guest posts? Guest blogging or posting means that you are creating content for another website. By doing so, you’re not only sharing your knowledge, but you’re opening the door for driving traffic back to your own website.
Of course, you’re not going to write for website that have nothing to do with your industry. If you’re in the beauty industry, for example, you’ll look for websites that are relevant to your niche and have a similar target audience. Not only is it important to choose the right niche, but you should also pick websites that have high-autority. If you do so, the backlink will do wonders for your website.
Don’t Be Shy – Reach Out to People in Your Niche
We’ve mentioned above that backlinking is a great networking tool, and this is a great example. A great link building strategy involves doing some research of websites in your niche. Once you’ve identified authoritative and good-quality websites, you should reach out to their owners and ask them to link to your website in one of their articles.
Not only is this an excellent way to get your name out there, but it’s also an opportunity tobuild new business relationships and pave the way for potential collaborations in the future. You have nothing to lose, and everything to gain – so reach out!
Extra tip: You can also try reaching out to influencers you’d like to collaborate with. Suggest sending them your products for free in exchange for them promoting your website and linking to it. If your target audience responds well to their content, there’s a good chance they will visit your website.
Make the Most of Social Media
Nowadays, social media is used in pretty much every business as a way to boost visibility and connect to industry peers. So, why not make the most of it and use it as a tool for encouraging people to link to your website?
We don’t only mean creating original and shareable content on your social media accounts. This also includes reaching out to people you’d like to work with. But more importantly, you can utilize social media for joining communities and connecting to people in your industry.
For example, you canjoin Facebook groups or Reddit discussions where you can engage in relevant conversations and promote your website at the same time. This way, you’re gaining credibility, creating relationships and boosting your visibility.
Submit Your Website to Online Directories
Online directories are sort of like yellow pages for websites. There are all sorts of directories out there, so if you decide to submit your website to them, you should be careful with your choice. Namely, you should find directories that list relevant businesses within your niche.
Send Freebies to People in Your Industry
It’s no secret that people love gifts. So, why not use this to your advantage? You can create online contests, host giveaways or simply send people freebies. These freebies should be something that makes sense for your brand – an ebook or one of your products for example. In return, as a sign of gratitude, you’re likely to get links from these people!
Ready to Build Links?
To conclude, backlinks are an extremely powerful way of getting more people to visit your website and potentially purchase your products. That’s why you shouldn’t be missing out on this opportunity. There are a number of ways you can get people to link to your page, you just have to take a chance and be creative. Try asking yourself what would make you link to somebody else’s website. That could be very insightful.
