Is your website slow? Has your business outgrown the current platform, or do you need a website redesign? Redesigning your website is an inevitable task, but you can still avoid redesigning costs by sourcing good website maintenance packages. Check the following scenarios to see if you will need to redesign your website to have a new one.
The website’s loading speed
It’s essential to check the page loading speed. Old websites are slow in loading. The reason for this can be they are a bit bloated. The bloating results from the extra assets and plugins added to the website. It may also be that the experts didn’t build a high-speed website. Using Google PageSpeed insights is the perfect way to test whether the website speed is slow. Copy and paste the website URL in the box, and Google will offer the rating. If you don’t get a green color, then it’s slow. Page speed is about user experience and SEO, making it essential to load quickly to boost ratings.
Content creep
You usually update your website with fresh content regularly. You can start a website well organized, more content added, may make it have a disorganized look. It’s a scenario known as Frankensteining. Content creep will leave your site with a poor UX, missed chances, and muddled messaging. It will force redesigning to take place.
Platform and plugin issues
When a website uses plugins or a platform, it can get problems when they die. Even when you execute frequent updates of plugins and CMS, they can become slow and bloated with time. It’s also possible for Frankensteining to happen on the content as well as on the plugins. It will make some people add new plugins instead of looking for a solution that will cure everything. Adding new plugins every time you add new features may lead to website bloat and slows down its performance.
Poor UX
The user interface is a significant factor that determines your website’s success. Many people overlook it and use a theme or template for their website or go for packaged options. The UX can get outgrown. It’s thus essential to get a new website and start planning your customers’ journey again.
Poor mobile experience
An unresponsive website means you get a new website. The mobile experience of your website is essential than the desktop performance. If you fail to offer an excellent mobile experience, then you will lose a vast audience. A better mobile experience exceeds the standard stacking element from the desktop site. The design agency that you use makes use of effort and time to design tablet and mobile views. The content has to be accessible; functions and processes have to be simple without a mouse. The pages should also load faster. Though a non-responsive website is terrible, a poor mobile experience is even worse.
Falling conversion rate
How many website visits turn into leads, signups, or sales? To get the percentage rate, take website conversions and divide by website interaction, and you then multiply your answer by 100. A falling rate means a falling performance that will need website redesigning.
High bounce rate
The rising bounce rate indicates the poor performance of the website. The causes of this rate are poor UX, prolonged loading times, and users not knowing where to go next. Though a high bounce rate doesn’t mean you need a new website, when combined with poor UX, then you have no option.
Conclusion
Many factors will tell if you need a new website, the above included. If you have any of these issues, then be ready to start a new journey.
