With more than 850 million active users globally, TikTok has proven to be the quickest-developing social media in the world. Since its very beginning, the app has found a way to capture a user’s interest. The very first types of videos on the Chinese social network were lip-synching clips and dance battles. Nowadays, TikTok has countless niches, from quick 15-second makeup tutorials to political briefs.
Any type of content is relevant here, as soon as you can make it fit the time limit. The app focuses on increasing the popularity of the platform among the young audience. Statistically in the US, more teens use TikTok than Facebook.
Don’t miss the boat as currently, the network has a huge potential audience and profit-wise, so you are free to decide either to grow as a social media influencer or develop your business media page. TikTok is a fresh application with a prominent future.
Today we will be talking about how to successfully grow your audience and increase your profits within the app if you currently have any.
Key TikTok features that you must know:
TikTok is largely popular these days due to its concepts of short 15-second videos that you can’t get your eyes off. The platform actively promotes and encourages high-quality and original content, so there is a lot of space for your creativity
Entertaining and visually appealing content is more likely to get trending on TikTok. The app provides creators with a vast variety of editing tools such as masks, filters, augmented reality, huge music library, etc. all to help produce truly unique content.
The purpose is to connect yourself with your audience and keep in touch with your followers. Another cool feature is virtual coins that you can buy with real money and gift to anyone you want. If you plan on building up your TikTok presence, buying TikTok likes might help you gather a larget audience around your videos. The bigger the engagement rate of your videos is, the more you are attractive for large brands as an influencer. https://freetiktok.com/ provides the highest quality services and delivers followers, likes, and views.
It wouldn’t be a secret if we tell you that there is no perfect strategy to become successful, every case is unique and all the top-ranked influencers are constantly experimenting with their content. You may search for the inspiration on the app’s discovery page, find what your competitors use to remain popular, and apply some of that knowledge into developing your content. Always aim your 15-second videos to be viral, engaging, and attractive for your viewers. That is not the easiest thing to do, yet it is very real, and a lot of people are already making money out of TikTok!
The importance of using hashtags:
Hashtags are a great tool that can be used in any modern social media. Participating in, contributing to, and creating the hashtag challenges is a smart and innovative way to increase the auditory engagement rate, and increase the popularity in the society. Influencers and international brands are contributing equally to launching hashtag campaigns. After someone clicks on the hashtag, the app sends the user to the challenge’s main page, where the creators can add banners, descriptions of the social media movement, etc. Opening the banner will present the video explaining the cultural importance of the particular hashtag. The most popular challenges can gather millions of people all around the world around some current events. Users participate in the movement by recording a thematic video and posting it while adding a specific hashtag under the clip. As an example of a successful hashtag advertising campaign, we can showcase the #InMyDenim challenge, started by a global fashion retail store Guess. The purpose was to make a photo/video showing how diverse is the community, wearing Guess. People would wear their brand clothing and dance or sing, which the company would encourage by awarding prizes to the top contributors.
A lot of enterprises from the beauty industry are interested in TikTok as the concept of short-term videos is greatly applicable in advertising cosmetics among young viewers.[adsense]
Collaborations with TikTok influencers:
Advertising a product through social media stars is a timeless strategy to generate new views, likes, and profits for companies. It has existed a long time before TikTok, yet it applies to the Chinese social media as well. Since it is a newer platform, influencer marketing on TikTok has gained popularity quite fast.People grow their audiences and some accounts have millions of followers and such kind of business relationships are pretty common in the modern world.
As an example of a successful advertising collaboration, we can name the campaign of an energy drink Bang Energy with American teen-singer Danielle Cohn. Her TikTok account has currently 17 million followers and she managed to gather around 3 million likes under every piece of advertisement content.
Are you looking for capturing a young audience? Does your brand need to be spotlighted on social media? Only you can know the answer to these questions, but if you decide taking over the TikTok – collaborating with influencers is a good idea to increase your brand’s visibility.
Promote your content to other users through integrated ads:
There are lots of ways to promote your content on the social media network and one of them is to buy in-feed ads that will be shown to others while they scroll through their TikTok.
You choose the necessary video that the advertisement system will promote and pay for the number of users that have seen your ad.
Advertisements are not only created to make people follow somebody but also to encourage clicking on the internal or external pages like third-party websites, online stores, etc.
Currently, TikTok is the app that is placed #1 in the rank among other apps by downloads almost everywhere in the world. And it has a really active audience: a cosmetic company Maybelline has launched its ad campaign and the results were stunning – over 50.000 likes and 3000 comments within the first 12 hours!
Advertising using Brand Takeover:
Brand Takeover is the perfect chance to take TikTok popularity for an entire day. The company profile might create images, GIFs, and videos with connected links to both the internal or external landing pages. Content will be displayed in the user’s feed before checking other user content.
It only takes up one advertiser per day, the social media platform assures five million daily impressions, especially from the Brand Takeover advertising. Massive results are obtained from the ROI rate for three to five-second video.
